The shortlist / 01
Live shopping for brands. Powered by GAWP®.
LIVE CREATORS.ON BRANDS’ WEBSITES.LIVE SHOPPING.
Give your brand clients a new live experience.
Creators browse the brand’s website on their own computers. Shoppers watch, hear their recommendations, ask questions and shop along—all on the brand’s site.
THE BRAND STORENew arrivals Gifts Collections
● LIVE CONCEPT
Join your favourite creator’s live gift hunt.
You’re watching the creator’s shared browser window.
The shortlist / 02
A timeless watch
◉ Shared computer window + live voiceChoose a product or try a comment.
COMPUTER-SCREEN SHARING · LIVE VOICE · VIEWER COMMENTS · PRODUCT DISCOVERY
A new offer for existing clients
Creator influence.
Live interaction.
On the brand’s site.
Together, we sell brands a live experience on their own websites. GAWP®’s proprietary core technology is already built, combining live computer-screen sharing, synchronised audio and viewer comments. This creates a new service to sell, without building a streaming platform from scratch.
Why would a brand buy it? Extend creator campaigns into live product discovery on its own website. Shoppers can ask questions as they compare options, with direct links into the brand’s existing purchase journey.
A new service to sell.
Earn from creator hosting, campaign management and recurring live programmes. Add sponsorship and affiliate opportunities where agreed.
Creator attention, on-site.
Give visitors live product help and a direct route to relevant products, with the brand’s own website as the destination.
Another paid format.
Turn recommendations and personality into live sessions. No studio, camera crew or post-production needed.
Remote creator. Brand-owned destination.
From their computer.
On your client’s site.
From homeFrom a hotelFrom anywhere suitable
Creators broadcast from their own computer with an internet connection. They share a dedicated browser window and talk viewers through the brand’s products.
Viewers watch the shared computer screen, hear the creator live and join in through comments. They stay on the brand’s site while they explore.
An embed in an existing page.
We propose a responsive, fully branded iframe, configured and tested with the brand’s developers. Product links feed into its existing listing and checkout pages.
The format, brought to life
Show the brands
what live looks like.
Eight retailer concepts already built by GAWP®. Open a demo to see how a creator-led experience can live within a brand’s website.
M&S
● LIVE CONCEPT
The live gift edit
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
M&S LIVE
Explore demo ↗Gifts, home & everyday discoveries
● LIVE CONCEPT
Help them choose
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
John Lewis LIVE
Explore demo ↗Thoughtful gifts for everyone on the list
● LIVE CONCEPT
Beauty worth gifting
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
Boots LIVE
Explore demo ↗Beauty picks & gift ideas
● LIVE CONCEPT
Big gifts. Smart choices.
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
Currys LIVE
Explore demo ↗Tech explained before you buy
● LIVE CONCEPT
Make their day
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
Very LIVE
Explore demo ↗Gifts, home finds & everyday favourites
● LIVE CONCEPT
The ultimate gift hunt
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
Argos LIVE
Explore demo ↗Toys, games & gifts for the whole family
● LIVE CONCEPT
Gifts for their game
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
Sports Direct LIVE
Explore demo ↗Trainers, sportswear & viewer picks
● LIVE CONCEPT
Find your next favourite
✧THE GIFT EDIT↗SHOP TOGETHER✦VIEWER PICKS
JD Sports LIVE
Explore demo ↗Trainers & sportswear, chosen live
Independent concepts created by GAWP®. No retailer participation or Later relationship is implied. Some linked demos use a Christmas theme; the embedded format works year-round.
Sell a programme, not just a post
A live format for every
buying moment.
“Which one is right for me?”
Viewers share a budget and what they need. The creator browses the brand’s range and builds a shortlist with them.
Meet the new collection.
Browse the launch pages, compare options and answer questions about what’s new, with product links close at hand.
“What do I buy them?”
Find gifts for hard-to-buy-for people. Let viewers suggest ideas and set the budget, then browse together.
Compare before you buy.
Share the product pages, explain the specifications and help viewers weigh up the differences.
Build a room moodboard.
Browse furniture and accessories on the brand’s site. Compare colours, sizes and styles with viewers.
A reason to come back.
Turn gifting, summer plans or a new season into a recurring schedule of useful, entertaining live sessions.
The partnership, kept simple
Three steps.
One new service.
A clear role for each team, with the scope and commercial split agreed together.
Later leads the campaign.
Later combines its brand relationships and creator expertise with campaign management, promotion and moderation.
GAWP® provides the technology.
GAWP® provides the streaming platform, creator channels and live interactions. We work with the client’s developers to configure and test the branded embed.
Sell it together. Run it again.
Launch the sessions, measure against the agreed goals and build a recurring programme.
The commercial opportunity for Later
New live sessions.
New client revenue.
Later earns from selling and managing the live programme. A brand can book a launch, a series or an ongoing schedule.
Use the calculator to explore session revenue retained by Later under an agreed commercial model. Sponsorship and affiliate revenue are additional opportunities.
Explore the potential
Later live campaign
revenue example
Illustrative monthly revenue for Later
$30,000per month$360,000 per year at the same monthly level
Assumptions only, not a forecast or proposed pricing. The per-session figure is revenue allocated to Later after the agreed commercial split, before Later’s own costs and taxes.
Built technology. A new offer for brands.
Turn creator campaigns
into live shopping.
Built GAWP® technology. A new commercial service for Later.
Let’s turn the concept into a branded live experience.